MuppetQuilter
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- Apr 13, 2002
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Count makes a lot of sense.
Sesame Workshop puts out press releases (and preview videos) hyping the new season every year. If they can find something that will intrigue the press they get a pile of free publicity for the show and maybe rekindle some interest and pick up some new viewers. If you were writing a story about SST promoting healthy eating habits wouldn't vaguley funny references to Cookie Monster be an easy way to go about it? The average reporter isn't a SST fanatic and may not remember Captain Vegetable but everyone knows Cookie Monster. It makes a better story than the Dr. Phil parodies.
But that's all it is. A little free publicity. The thing about free publicity is you rarely get to control the precise content. So you end up with Carrot Monster, which will never happen. But it still serves the purpose for which it was intended-- building hype and interest in a show that needs to increase viewers.
Sesame Workshop puts out press releases (and preview videos) hyping the new season every year. If they can find something that will intrigue the press they get a pile of free publicity for the show and maybe rekindle some interest and pick up some new viewers. If you were writing a story about SST promoting healthy eating habits wouldn't vaguley funny references to Cookie Monster be an easy way to go about it? The average reporter isn't a SST fanatic and may not remember Captain Vegetable but everyone knows Cookie Monster. It makes a better story than the Dr. Phil parodies.
But that's all it is. A little free publicity. The thing about free publicity is you rarely get to control the precise content. So you end up with Carrot Monster, which will never happen. But it still serves the purpose for which it was intended-- building hype and interest in a show that needs to increase viewers.