Right. And they should, because kids are inexplicably drawn to the worst stuff. That's why I kind of side-eye Kevin Clash when he responds to Elmo-haters by saying something like, "The kids let us know what they like and respond to." Just because kids like it doesn't make it good. (By the way, this is not an Elmo-bash. I actually like the little guy. I despise his "world," but the character is fine.) I say parents should exercise some control over their kids' entertainment, and the world would be a smarter place in twenty years or so.