I aways kind of thought that they could do a separate line for Chipettes in a similar fashion like Disney Princesses have their own line. *Shrug*
I k now the market is difficult for merchandising because the market is mostly dominated by boys (hence why Courage the Cowardly Dog wasn't licensed, because a pink dog wouldn't sell in a mostly boy market), but again, there's potential if they did a Princess-esque line for The Chipettes... it would just make people like myself, and a buddy of mine in the UK look like creeps walkingdown girly aisles for Chipette stuff.
But, oh heck, what do I care? I only want Jeanette stuff (maybe Eleanor too).
Speaking of which, here's another shorend of the stick situation: back in the 80s, Janice Karman had a bout of guilt because Simon was being "neglected" in the writing, so they started writing as much for Simon as they did Alvin and Theodore, but when you think about it, out of all six of them, Eleanor is constantly overshadowed, and I think that's why she hardly has any kind of a fanbase within the Chipmunk fan community: Jeanette's fanbase is HUGE, but can you blame her? She's cute, sweet, shy, nerdy, etc; Brittany has a good-sized fanbase mainly because she's Alvin's counterpart, so she gets a lot of attention; but what about Ellie? She had maybe one episode of the 80s cartoon focused on her (good one too, subtle lesson on sexism when Alvin refused to let her join his school soccer team), whereas Brittany was the center of attention in a lot of Chipette episodes, and even Jeanette's had a few episodes where she's in the spotlight, but Ellie really only had one. There is compensation however, she had a big scene in The Chipmunk Adventure (with the baby penguin and all), and she was essentially the leading lady in the Wolfman movie since Theodore was the main focus, but again, she doesn't get near as much attention and recognition as her sisters, and I think that needs to be fixed; she's a great character, like the kind they'd put on SST today for the little girls watching. People don't even realize that she's NOT a carbon-copy of Theodore, casual fans just assume that for being his counterpart, but Eleanor spends more time playing sports like soccer, basketball, football, etc, than she does baking cupcakes and such.