To be fair, a LOT of 1980's comebacks didn't work so well at retail. He-Man didn't do so well, and they only made expensive collector's edition toys that were internet sales exclusives for a while. My Pet Monster went no where, Ultimate Muscle was a disappointment (and I would have gladly sold vital organs to buy them if they went beyond 12 figure sets... as it stood, I had to buy the last of the assortment from Canada)... Turtles managed to have a nice stay, but that's because 4Kids actually did a GOOD job marketing them (too bad Playmates continuously screwed up the line with useless variant figures)... but Turtles and Care Bears were the only massively successful ones.
I don't count G.I. Joe (especially that it predated the 80's... that's just when they had the cartoon) and Transformers since those have solidly been around for years.
But The Smurfs stuff really didn't sell as well as people tend to think, and the movie... gah.. that's not going to be successful. Plus, you realize that internationally, Smurfs came out in the 1960's, and is still beloved in Europe right there with TinTin. So Schliech has always produced figures.
When the FR large plush hit Target, they had lots and LOTS of Reds on the shelves, but Wembley and Gobo managed to eventually sell. But if any problem was on Sababa's end, it's that they really should have released 3 medium plush a year instead of 2. That way we would have got Mokey and Matt... but let's not forget they ALSO made 3 Doozer plush (and figures) as well as a few other things. Too bad they didn't introduce Mokey in one of the other sets (the ones with DVD's... though they WERE planned).