It's supposed to be retro late 80's. That's for sure. I remember seeing a lot of shirts that color when I was younger... and a LOT of neon looking things. Oh man, I loved my late 80's early 90's Neon crayons...
But on a shirt, it really doesn't flatter a lot of people. I do hope they use the same design on something more eye friendly... like gray or black or even light blue. There's such a run on Animal shirts and all, but I do like the design on that one.