I'm reserving judgement until I see at least a trailer, but this sounds really lame in all honesty. It's becoming real old for the "turn a classic cartoon character or tv series into a live action film" genre. Some things are just meant to be left alone, such as this film. Bug Bunny in live-action CGI? Bugs to me is your typical handrawn 2D cartoon character, not this concept they're trying to put together.
I'm reserving judgment too, especially if the Marvin the Martian movie is dead in the water (this very well could also share the same fate). I really hate and object to the fact that Bugs Bunny has to be a concept picture, and especially how everything has to be EXACTLY like the Chipmunks movie. (to quote another toon rabbit) P-p-p-p-p-p-p-p-p-please! You got VERY lucky with the first one, and REALLY REALLY lucky with the second. I'm furious the Smurfs film had to turn into that last minute with a quickly knocked off script. Yogi Bear doesn't look terrible, but it doesn't look all that great either. And the worst part is, to reboot a franchise, a movie works better than a TV show because no one cares about TV anymore, especially cartoons. Even though we're gonna have a new LT series on CN...
But I'll give it this. If they ever get so desperate they need to turn it into a crappy action show with NOTHING special about it ever again, they should fire everyone in charge of their shrinking animation department and hire someone who actually likes cartoons. In fact, they should do it anyway. If they screwed up a DC comic, they'd hear about it non-stop.
That said, I refuse to believe anything to the contrary that WB (DC comics excluded, since that's their money maker) is a terribly and ineptly and terribly ineptly run company. Considering that Disney had pretty much redeemed itself after the non-stop tween pop conveyor belt... and even then, they KNEW what they were doing. Their cartoon division is hurting like crazy, CN is poorly run by people who really wanted a "hip" channel... their DVD releases really stunk in the past couple years. They say they want to give the fans what they want. and they don/t... they don't. It's far more "profitable" to produce cheap 4 episode releases that no one buys. it's all a mess, and someone needs to be royally Eisnered out of there. At one point, they even said they'd never make a movie with a female lead ever again, allong with a lot of other dumb, poorly run entertainment conglomerates.
Of COURSE they'd be incompetent to try to get a beloved 70+ year old character that's been a staple ever since in the public eye. That said, our buddy Earl would write a kickshell script!