I hate the whole concept of the 'Burn on Demand' thing.
It's a better than nothing scenario. That's all I really can say. I'm really disappointed they don't have the initiative to release any of this stuff in actual season sets with actual bonus features in actual retail... though I do hear, they are pretty high quality and worth the money... but I'm still not buying them myself. Maybe Rocko, I'll break down and get... or Hey Arnold.
The problem is Nick doesn't think these things are profitable at retail (despite the fact we'd all grab them up in a heartbeat), YET they don't want another Invader Zim situation if they sublicense it to someone else and they make all the money. So basically, they only want to release it themselves so they don't lose potential profits.
In other words, they want to not want to release any of it because if they do they'll lose money, and if someone else does they'll lose money they think they potential COULD get if they released it themselves which they won't because they don't want to release it themselves. Very smart, intelligible, sound thinking that makes perfect sense and isn't confusing at all.