StreetScenes
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- Aug 14, 2008
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workshop likes fans to post clips on youtube
At the Sesame Street: Made in NY panel last night, Rosemarie Truglio (education research) was talking about how the workshop is experimenting with new media such as their website, the podcasts and the youtube channel to encourage parental involvement when kids watch. that has always been one of their goals (celebrities, parodies have always been aimed at keeping parents attention, too) b/c they know kids will get more out of the show that way. now, tv is becoming more of a babysitter, but parents are involved in the new media--they're the ones with the ipods, they supervise computer use. then Joey Mazzarino, Kevin Clash, and executive producer Carol-Lynn Parente talked about how great it is that a fan will post a clip (recent or classic) and thousands of people will watch it. parents will be more likely to watch the 3 minute youtube video than a whole episode of the show, and realize the show is still entertaining & relevant for them, too.
so basically, this unanimous enthusiasm from the workshop means:
1) they're actually watching the clips fans put up
2) they recognize that youtube videos are actually helping the show's goals of fostering parent/child interaction
which means they started their own youtube channel not to push officially sanctioned posts at the expense of fan posts, but because they're trying to tap the potential of the medium/venue. this seems to have great potential in our never ending quest to see more clips. 1) we should keep posting clips, new and old, and 2) think about how to phrase our never ending quest for new releases in terms not of willingness of die-hard fans to buy dvds for nostalgia, but of ways releasing more clips will help them accomplish their goals. i think they'd be willing to listen to ideas about that. what do you think?
At the Sesame Street: Made in NY panel last night, Rosemarie Truglio (education research) was talking about how the workshop is experimenting with new media such as their website, the podcasts and the youtube channel to encourage parental involvement when kids watch. that has always been one of their goals (celebrities, parodies have always been aimed at keeping parents attention, too) b/c they know kids will get more out of the show that way. now, tv is becoming more of a babysitter, but parents are involved in the new media--they're the ones with the ipods, they supervise computer use. then Joey Mazzarino, Kevin Clash, and executive producer Carol-Lynn Parente talked about how great it is that a fan will post a clip (recent or classic) and thousands of people will watch it. parents will be more likely to watch the 3 minute youtube video than a whole episode of the show, and realize the show is still entertaining & relevant for them, too.
so basically, this unanimous enthusiasm from the workshop means:
1) they're actually watching the clips fans put up
2) they recognize that youtube videos are actually helping the show's goals of fostering parent/child interaction
which means they started their own youtube channel not to push officially sanctioned posts at the expense of fan posts, but because they're trying to tap the potential of the medium/venue. this seems to have great potential in our never ending quest to see more clips. 1) we should keep posting clips, new and old, and 2) think about how to phrase our never ending quest for new releases in terms not of willingness of die-hard fans to buy dvds for nostalgia, but of ways releasing more clips will help them accomplish their goals. i think they'd be willing to listen to ideas about that. what do you think?