So many darn critics are talking about the darkness of it and kids. Some smaller minds out there seem to think that films should either be made bubblegum sweet for the kiddies or dusty and dry for the old codgers.
Sugary sweet for kiddies with fart jokes, obvious celebrities, and talking dogs from da hood.
Seriously, anyone see those commercials for Air Buddies in Space? They really look like an out of touch 50 year old wrote it.
When it comes to something clever, I have faith kids would want to see it. Look at Ratatouille... sure, it wasn't a super smash hit, and the merchandise went straight to clearance... but we had a film that was basically like... I dunno... Sideways Jr. Something with gourmand speak, and like a comic routine on that sort of stuff with sharp parody of the gourmet world. The scene where the dead chef's likeness was plastered all over "gourmet" food, wearing racist Asian head gear, and cowboy stereotypes... selling things like corn dogs (which the shifty chef had to explain was an American snack food). I mean, that's some sharp writing. And that movie was also pretty dark, and had a bittersweet ending.
The Incredibles was also very dark humor. The main plot was a super villain that wanted to kill all the super heroes so he could swoop in and save the day, because of a massive psychological trauma that twisted him. And the No capes joke was just... really really dark humor.
On to my next subject... when can we expect Hot Topic to be flooded with Coraline merchandise that all the goth and emo posers are gonna buy up?