staceyrebecca, are you always with lots of paying work, or more puppetry things to do?
Part of the problem I have is focus. I have (as does everyone) such finite time to do any of these things, especially when it's not my day job, that if I'm adding something such as classes, or etsy stuff, or anything like that, I'm taking away from the time I have to make video puppet things, and to make shows. And to find advertising/tv/film work, which is the goal.
On the one hand, if I pile things up, each thing takes longer to finish, not just because I'm splitting my time up, but because switching from thing to thing is pretty disruptive, so it's not just four times as long to finish four things at once, it's, say, six times as long. This is a good way to get myself depressed, as I get no sense of momentum going on, no matter how much momentum I may genuinely have.
On the other hand, the classes and the Etsy won't pay all that well. And if my goal is to supplant my income, to enable myself to build puppets and make puppet shows/productions full-time, then doing classes, or doing one-off craft pieces, isn't the most efficient way of doing it. I can reach my goal with less effort if I can get more advertising/tv/film work than if I make craft puppets, and that extra time will allow me to spend more time on my personal shows. I don't want to run into a situation where, sure, I'm replacing my income with puppet-building, but I have to do more than full-time hours to accomplish it, and it leaves me no time to work on dotBoom, Ask Palpatine, or any of the other shows I have in the pipeline.
Ad agencies can pay a **** of a lot more than a person who wants a puppet for personal use, after all.
What I'm going to do is:
Finish the couple for-pay puppets I'm in the middle of.
Film, edit, and release the Colbert Puppet Challenge video (which will be, if done right, a nice bit of advertising for myself)
Then I'm going to start on a demo reel. Will be a mix of text-based description of what kind of puppets and puppetry Hoggworks does, but also how it will benefit people. Why people (read: ad agencies and production companies) should buy them. Plus I'm going to assemble a video detailing the things I've done. As part of the video I'm going to build a couple new sets, and a number of new, high-quality puppets (Colbert quality and as much higher than that as I can achieve) and record some specific bits for the demo reel using the new puppets and the new sets, to show not just what Hoggworks has done, but what it CAN do.
And when I've got that done, I'm going to send it to every agency I can think of, world-wide.
I'm going to continue making Palpatine while doing this, and do the odd puppet rant (and possibly an Inside Hoggworks or two), but other than that, everything's on the backburner.
I'm paring things down, and going to focus on just a couple things, so I can burn through them. With a direction and a definite, concrete goal in mind.
The demo reel will likely take me a couple/few months, and it might get interrupted by paying work (if any of my pitches ever come back to me), and it will be a **** of a lot of work.
But it's the important thing to do, right? The first thing a potential customer will see. Which makes it the most important thing I do for Hoggworks.