I worked in a video store in the days before DVD. The store I worked at was a mom and pop franchise that was rapidly growing across the state. At its height, I believe we had close to 20 stores scattered around CT.
New movies came out every Tuesday (like today). Most new titles on videocassette cost about $100, but the store got a slight discount, as we obviously bought in bulk. That's $100 for a no-frills, basic videotape. No widescreen or extra features. Sometimes if a movie was really popular, like say,
Independence Day or
Men in Black, it came priced to own, so the consumer could purchase it as well.
In 3-6 months, the $100 videotapes would drastically go down in price to $19.95 or less, and you'd be able to buy it at your local K-Mart or Bradlee's. But the primary goal of the video business then was to rent.
Our store became the most popular out of 'em all (including the first store that opened, in another town). Eventually we expanded to add more video boxes on the shelves, and soon we had 15-20 copies of a new Hollywood blockbuster (sometimes more), and at least 5 copies of smaller, independent films.
One day a customer came in and asked the manager, "do you guys rent DVDs?" The manager explained to the customer that DVD was just a fad, something for techno-heads, and would never catch on. Videotape was here to stay!
Less than a year later, a tiny space in the store held several select DVD titles...but VHS was still dominant, and the studios were still charging an arm and a leg to retailers for titles like
Dante's Peak and
Daylight.
To make a long story short, about a year ago, the store I worked at sold off all their VHS tapes to make room for DVDs, which by now had overtaken cassettes. This past fall, the store actually was remodeled again...to less than
half the size it was at its most popular.
Example: when I worked till midnight on weekends, the store was so big, I actually had to walk through it to make sure there was no one left inside. Today, you can stand at the checkout counter and get a view of the entire store.
The store I worked at is now closing, as are several others that cropped up through the 1990s. What was once a very profitable business that successfully kept its head above water battling the Blockbusters and Hollywood Videos is now closing many of its doors. And this was a business that was ranked #1 in the state for more than 15 years in a row! A store that was powerful enough to have celebrities like Dee Snider come in to promote his new movie and do a Q&A with fans.
So it seems people are more interested in buying these days (or renting online, instead of actually having to go OUT to a video store). Either that, or this particular chain of stores had financial problems; I don't know the reason why. The remaining stores in the state (about half now) have all gone digital, and sold or threw away their old videos. A lot of them are literally shrinking in size, since DVDs take up less space.
But I know people who have killer home theatre systems who haven't been to a movie theatre in years. They just buy movies all the time, and watch them on their own equipment.
Personally, I enjoy going to the theatre, preferably on opening night, and especially if its a guaranteed crowd-pleaser like
Grindhouse, Casino Royale or
Knocked Up. There's just so much...energy. You can't get that at home.
But I still have a gigantic DVD collection!