I hope this blue Big Bird sells well enough to help the line. Since I have little interest in buying it, and I assume I'm on the upper end of the spectrum of interest in the line overall, I wonder how many NECA will be able to sell. As others have pointed out, it's an easy repaint for a figure and a con exclusive; so, the costs are probably pretty low. I just hope that it is a net benefit for the line and doesn't create financial or optics concern for the line. If sales are as low as I expect them to be, I'm worried it could make NECA leadership question the line.
I recently heard somewhere that sales of the first three figures weren't great, and potentially not high enough for NECA to continue the line, but Super Grover and Big Bird sold much better. That maybe someone misinterpreting Trevor's comments about Super Grover and Big Bird sales being high to mean sales of the other 3 figures were low. From everything I've seen, the line seems to be a hit. But, I guess I have no actual knowledge about sale numbers. I certainly hope sales are strong enough for NECA to make a ton more figures.