For someone like me who complains
a lot about commercials, I actually have a high tolerance for stupid. Now, it's not so much I like those Heinz commercials you speak of so much as I get what they're trying to do, but somehow it doesn't work in execution. Something has to be really bad, offensive, annoying, or just overall idiotic to really tick me off.
I think I get the concept of mildly stupid commercials sticking in someone's head better than a good one because... well, stupid talking bottles of mustard eating hot dogs did stick out in your mind for being stupid, didn't it? Just like how the two Sonic guys make me want to yell at the screen,
yet I also want to beg someone to drive me to the only one there is to get one of those slushies or shakes. That is how advertisement works.
Though I will say, no one did obnoxious jerk in a suit like Crash Bandicoot did back in the 90's.
I remember when they did a
really bad imitation of that with Milk.
But to me there's a difference between stupidity and
supreme stupidity. Like...ever watch the commercials they have on Daytime TV? The low rent ones about tax services with CGI so bottom of the line it's indescribable? I can't even say PS1 cutscene. The Wild Woody...err, I mean WIIIIIIIIIIILD Woody cutscenes on Sega CD look like Inside Out compared to those and you're like "Yeah! I'd
definitely trust my money with a company that can't afford to look like a failing animation student's project he whipped up 5 minutes to deadline." Well, Max from Bluetax has just been dethroned. Ladies and gentlemen, Dwight the Knight.
Okay, yeah. The opening bit looks decent, but that ugly thing fidgeting around with his helium enhanced obnoxious voice. I mean,
really!?! Even Max managed to...I dunno...
move other than flailing his arms around.