Cookie's successful eclipsing Elmo's popularity. That's the take home here. Elmo's still really popular, but Cookie has more appeal beyond age groups. Grover certainly had a shot. After all, Elmo never had a Macy's balloon, but Grover did. But Cookie has become the go to character and not just Elmo.
Other than that, I'd love to see other characters in viral videos too. Count VonCount for one. Viral Muppet videos have been great so far. Disappointed Disney hasn't done anything since the movie before the last movie came out. And if they're still whining about box office take, free youtube that everyone can access is a better way to bring those characters out. Seems SW really gets that, even though they're still on TV and still popular. A nice way to say we're still on and we still make some fun stuff.