I wanted to share this article that I wrote opening week of
Muppets Most Wanted. The numbers were in and people were freaking out, so I wrote this article (which I hoped was re-assuring, and I sent it to The Muppet Mindset to address. Ryan and I decided in the end not to put my post up, to avoid any unnecessary debate to the blog, but since it's an ongoing discussion here, I wanted to share it with you guys. Let me know what you think.
Addressing Muppets Most Wanted's performance at the Weekend Box Office:
Many people are at the edge of their seats and biting their nails because Muppets Most Wanted isn’t getting blockbuster numbers on their opening weekend. This weekend the Muppets are up against that tween movie
Divergent. (Just another one of those dumb young adult novels that is being made into a movie.) I don’t think anyone on this planet or the surrounding planets expected
Muppets Most Wanted to pull ahead of
Divergent, not even anyone at Disney was thinking that the Muppets would win over mega-blockbuster tween novel. It’s like putting it up against
The Hunger Games! Duh, it’s going to lose to the tween-book movie.
Before everyone freaks out about the numbers, let’s take a proper look at them. The last movie,
The Muppets opened on American Thanksgiving, a day that everyone is off from work and tend to hang out at the movies. Thank goodness, most people chose The Muppets over
Arthur Christmas, Happy Feet Two, and
Hugo. In fact, Hugo was probably the biggest competitor to the Muppets, but either way, the Muppets surpassed their budget of $45 million and made $88 million at the end of its run in February. Obviously not blockbuster numbers, but it made its budget, so it’s therefore considered a success. Also in theaters at the time was
Twilight: Breaking Dawn. But because there are a few weirdos out there who can’t differentiate great movies from terrible ones, they went to see Twilight, so of course, Twilight was in first place. All these YA novel-to-film movies always make blockbuster numbers. That’s no surprise to anyone, and the Muppets were in second place. Not bad financially. Not bad at all.
Now people are comparing the opening weekend numbers of the last film to this one. The last movie opened on Thanksgiving, an already busy time at the movies, so it made $29 million in its opening weekend, when Muppets Most Wanted opened with $16 million as of Sunday morning, March 23rd, which if you ask me is pretty good. A good opening for the movie would be around the $20 million mark and it’s only $4 million below that! The budget for this film is only $50 million, and I’m sure it’ll do great internationally, as they go on a world tour through Europe. Franchises that take place in international countries tend to be successful.
Also for the folks complaining about Disney putting it up against
Divergent: This date is easily the best within the next couple months. There’s
Mr. Peabody and Sherman two weeks ago,
The Lego Movie a month ago, and
Rio 2 opens in two weeks, so there’s lots of family films on the horizons, so Divergent was easily the best competitor on the market. Maybe March was a bad time for the Muppets, I think the Thanksgiving time worked best for them, but this is doing OK. It’s not the best opening weekend, but it will make money within the coming weeks, just as Peabody is picking up and it had a bad opening weekend. I don’t think Rio 2 will come out too strong, so Muppets should have a few good weeks and make its budget, and then it opens in international markets and somehow I have the feeling it will do very good in the UK, especially since the fact that most of the movie was filmed there.
Hang in there Muppet fans. This isn’t the end of the franchise. The last movie proved to be so successful and the Muppets are back in the spotlight. The last film proved that the Muppets are in demand and beloved once more. Even with one weak opening, Disney isn’t going to hide the franchise on a shelf in their archives, I can almost guarantee we’ll still be seeing awesome new things from the franchise, and this movie will end up with a decent grossing at the end of its run both nationally and internationally.
But of course, YOU can help this film surpass their budget of $50 million! Have you seen
Muppets Most Wanted yet? (If not, seriously? How could you not have? It’s so good!) If not, please go see it this week, and if you have seen it already: Have you got ten bucks and two hours to spare? Go see Muppets Most Wanted again this weekend. I can almost promise you won’t be sorry. It’s such a great film and requires multiple viewings. Every dollar counts and if you want many Muppet films and productions in the future, you’ll help this movie surpass its budget. The franchise isn’t dead, but the more money it gets, the more chance of another movie in the near future.