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Cablevision and Sesame Workshop Partner to Launch First Ever Television Package of Sesame Street Themed Interactive Games for Children
Cablevision's iO Digital Cable Customers Can Access Package Of Sesame Games
Designed For Children Ages 2 To 5
Educational and Entertaining Games Are Easily Controlled Through The TV Remote
BETHPAGE, N.Y., and NEW YORK, Dec. 12 /PRNewswire-FirstCall/ --
Cablevision Systems Corp. (NYSE: CVC) and Sesame Workshop, the nonprofit
educational organization behind Sesame Street, today announced the launch of
Sesame Street Games, a new subscription interactive games service featuring
the Muppets from Sesame Street available to iO: Interactive Optimum(R) digital
cable customers throughout the New York metropolitan area. The Sesame Street
Games package offers unlimited access to fun, easy-to-play games designed to
educate and entertain young children ages 2 to 5 with Elmo, Grover, Zoe and
the rest of their favorite Sesame Street characters by pressing a single
button on the television remote control.
"This new games package, developed in cooperation with Sesame Workshop, is
a perfect example of the power of digital cable to serve customers in new and
exciting ways that add value to the television experience," said Patrick
Donoghue, Cablevision's vice president, digital television and broadband
development. "We are extremely pleased to be able to offer our iO customers
the industry's first educational and entertaining subscription games package
dedicated to young children."
"Sesame Workshop is always seeking new ways to present learning
opportunities to our audience and we are thrilled to be able to bring them the
Sesame Street Games package through Cablevision's iO digital cable service,"
said Gary E. Knell, President and CEO, Sesame Workshop. "Sesame Street helped
change the landscape of television by using it as an educational tool and we
are continuing to innovate in this medium through the creation of this
interactive service that extends the Sesame Street experience."
With Sesame Street games, children extend their learning from Sesame
Street by interacting with their favorite characters as often as they like,
any time of day. The Sesame Street Games package gives children a fun way to
learn about letters, numbers, shapes, colors, science, problem solving,
sharing, caring and more. The package will feature three new Sesame Street
themed games each month. Games currently available in the package include:
* Leaf Collage - Children learn colors and counting while helping Elmo
make a leaf collage.
* Thanks for the Letters - Encourages children to learn food names and the
letters they begin with at the same time. Children choose a letter and
then help Zoe make a meal using foods that start with that letter.
* Tickle Elmo - This game is filled with laughter as children tickle Elmo
as much as they like to make him giggle.
As with all of Sesame Workshop's content, an extensive research study was
conducted to help identify game play patterns that would enable young
children, ages two to five, to use a remote control to make choices on a
television screen. The results of this research led directly to the design of
the three game play modes that are used in the Sesame Street Games package:
Toddler, Preschool and Kindergarten. The service also offers Demo and Help
sections, which explains each game play mode, and guides parents to choose the
mode that is most appropriate for their child. The prototype of the Sesame
Street Games package earned three Interactive Television Emmy nominations.
The Sesame Street Games package is available to all iO digital cable
customers for $4.95 per month. Using the iO auto-upgrade feature, customers
can instantly purchase the Sesame Street Games package directly through the
television by using a remote control and following on-screen prompts. Before
purchasing, iO customers may view a free animated information video about the
Sesame Street Games package. Customers in some areas may be required to
exchange their digital cable box to receive iO Games. For more information
about the Sesame Street Games package on iO, please visit channel 610 or
http://www.io.tv.
With more than 1.8 million iO customers as of September 30, more than 60
percent of Cablevision's cable customers are iO digital cable customers, the
highest digital penetration in the nation. iO offers customers access to more
than 200 channels, including 50 premium movie channels, 45 channels of
commercial-free digital music, more than 1,200 titles available on demand at
all times, an interactive programming guide, 18 high-definition programming
services and groundbreaking interactive television applications including
subscription games packages.
About Sesame Workshop
Sesame Workshop is a nonprofit educational organization making a
meaningful difference in children's lives around the world. Founded in 1968,
the Workshop changed television forever with the legendary Sesame Street.
Today, the Workshop continues to innovate on behalf of children in 120
countries, using its proprietary research methodology to ensure its programs
and products are engaging and enriching. Sesame Workshop is behind award-
winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat, Pinky
Dinky Doo and ground breaking multimedia productions in South Africa, Egypt
and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from
sales of Sesame Street, Dragon Tales, Sagwa and Pinky products right back into
its educational projects for children around the world. Find the Workshop
online at http://www.sesameworkshop.org.
About Cablevision
Cablevision Systems Corporation is one of the nation's leading
entertainment and telecommunications companies. Its cable television
operations serve 3 million households in the New York metropolitan area. The
company's advanced telecommunications offerings include its iO: Interactive
Optimum digital television, Optimum Online high-speed Internet, Optimum Voice
digital voice-over-cable, and its Lightpath integrated business communications
services. Cablevision's Rainbow Media Holdings LLC operates several successful
programming businesses, including AMC, IFC, WE and other national and regional
networks. In addition to its telecommunications and programming businesses,
Cablevision owns Madison Square Garden and its sports teams, the New York
Knicks, Rangers and Liberty. The company also operates New York's famed Radio
City Music Hall, and owns and operates Clearview Cinemas.
Source:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-12-2005/0004232286&EDATE=
Cablevision's iO Digital Cable Customers Can Access Package Of Sesame Games
Designed For Children Ages 2 To 5
Educational and Entertaining Games Are Easily Controlled Through The TV Remote
BETHPAGE, N.Y., and NEW YORK, Dec. 12 /PRNewswire-FirstCall/ --
Cablevision Systems Corp. (NYSE: CVC) and Sesame Workshop, the nonprofit
educational organization behind Sesame Street, today announced the launch of
Sesame Street Games, a new subscription interactive games service featuring
the Muppets from Sesame Street available to iO: Interactive Optimum(R) digital
cable customers throughout the New York metropolitan area. The Sesame Street
Games package offers unlimited access to fun, easy-to-play games designed to
educate and entertain young children ages 2 to 5 with Elmo, Grover, Zoe and
the rest of their favorite Sesame Street characters by pressing a single
button on the television remote control.
"This new games package, developed in cooperation with Sesame Workshop, is
a perfect example of the power of digital cable to serve customers in new and
exciting ways that add value to the television experience," said Patrick
Donoghue, Cablevision's vice president, digital television and broadband
development. "We are extremely pleased to be able to offer our iO customers
the industry's first educational and entertaining subscription games package
dedicated to young children."
"Sesame Workshop is always seeking new ways to present learning
opportunities to our audience and we are thrilled to be able to bring them the
Sesame Street Games package through Cablevision's iO digital cable service,"
said Gary E. Knell, President and CEO, Sesame Workshop. "Sesame Street helped
change the landscape of television by using it as an educational tool and we
are continuing to innovate in this medium through the creation of this
interactive service that extends the Sesame Street experience."
With Sesame Street games, children extend their learning from Sesame
Street by interacting with their favorite characters as often as they like,
any time of day. The Sesame Street Games package gives children a fun way to
learn about letters, numbers, shapes, colors, science, problem solving,
sharing, caring and more. The package will feature three new Sesame Street
themed games each month. Games currently available in the package include:
* Leaf Collage - Children learn colors and counting while helping Elmo
make a leaf collage.
* Thanks for the Letters - Encourages children to learn food names and the
letters they begin with at the same time. Children choose a letter and
then help Zoe make a meal using foods that start with that letter.
* Tickle Elmo - This game is filled with laughter as children tickle Elmo
as much as they like to make him giggle.
As with all of Sesame Workshop's content, an extensive research study was
conducted to help identify game play patterns that would enable young
children, ages two to five, to use a remote control to make choices on a
television screen. The results of this research led directly to the design of
the three game play modes that are used in the Sesame Street Games package:
Toddler, Preschool and Kindergarten. The service also offers Demo and Help
sections, which explains each game play mode, and guides parents to choose the
mode that is most appropriate for their child. The prototype of the Sesame
Street Games package earned three Interactive Television Emmy nominations.
The Sesame Street Games package is available to all iO digital cable
customers for $4.95 per month. Using the iO auto-upgrade feature, customers
can instantly purchase the Sesame Street Games package directly through the
television by using a remote control and following on-screen prompts. Before
purchasing, iO customers may view a free animated information video about the
Sesame Street Games package. Customers in some areas may be required to
exchange their digital cable box to receive iO Games. For more information
about the Sesame Street Games package on iO, please visit channel 610 or
http://www.io.tv.
With more than 1.8 million iO customers as of September 30, more than 60
percent of Cablevision's cable customers are iO digital cable customers, the
highest digital penetration in the nation. iO offers customers access to more
than 200 channels, including 50 premium movie channels, 45 channels of
commercial-free digital music, more than 1,200 titles available on demand at
all times, an interactive programming guide, 18 high-definition programming
services and groundbreaking interactive television applications including
subscription games packages.
About Sesame Workshop
Sesame Workshop is a nonprofit educational organization making a
meaningful difference in children's lives around the world. Founded in 1968,
the Workshop changed television forever with the legendary Sesame Street.
Today, the Workshop continues to innovate on behalf of children in 120
countries, using its proprietary research methodology to ensure its programs
and products are engaging and enriching. Sesame Workshop is behind award-
winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat, Pinky
Dinky Doo and ground breaking multimedia productions in South Africa, Egypt
and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from
sales of Sesame Street, Dragon Tales, Sagwa and Pinky products right back into
its educational projects for children around the world. Find the Workshop
online at http://www.sesameworkshop.org.
About Cablevision
Cablevision Systems Corporation is one of the nation's leading
entertainment and telecommunications companies. Its cable television
operations serve 3 million households in the New York metropolitan area. The
company's advanced telecommunications offerings include its iO: Interactive
Optimum digital television, Optimum Online high-speed Internet, Optimum Voice
digital voice-over-cable, and its Lightpath integrated business communications
services. Cablevision's Rainbow Media Holdings LLC operates several successful
programming businesses, including AMC, IFC, WE and other national and regional
networks. In addition to its telecommunications and programming businesses,
Cablevision owns Madison Square Garden and its sports teams, the New York
Knicks, Rangers and Liberty. The company also operates New York's famed Radio
City Music Hall, and owns and operates Clearview Cinemas.
Source:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-12-2005/0004232286&EDATE=