What went wrong, basically nothing, the movie itself was great, my onlu complaint would be the lack of Gonzo, the scheduling though was terrible. March may be a good time for a Dreamworks movie, but it definetly is not the time for a muppet movie, I would say releasing it on Thanksgiving would have given it much more success. Also, the advertising should have advertised the wedding more, come on there are so many people who obsess over Kermit and Miss Piggy's marital status, it would have made people want to see it much more, Disney made a bad move there.