Oh well, in case you don't understand here, that is Count Chocula, the spokesvampire for his own breakfast cereal. You may not have that in PR, but it's chocolate flavored breakfast cereal with marshmellows in it.
Anyway, in the comic, Count Chocula is saying he is unable to come in and do another one of his cereal commercials, and says they need to get someone else, so they get the Count from Sesame Street to do the commercial, and he's busy counting the marshmellow bits in the cereal.