And unfortunately, despite the good intentions, it'll be a hard sell, considering how the franchise has been marketed the past decade or so.
No one is a bigger critic of how Disney's 90's-00's Pooh focus was than me. I loved Pooh, and then gradually started to hate the character and the franchise because it was the ONLY thing Disney seemed to have. You know things are bad when you own Mickey Mouse (perhaps the most famous cartoon character in history) and you don't even utilize him, not even for coffee mugs. When they had toys of Pooh dressed as the 101 dalmatians (the other thing they were milking when that horrendous 102 Dalmatians live action remake came out) that was the last straw.
But then I watched one of their projects on TV and felt completely different.
Hypocritically, I almost didn't mind when Warners did the same with Scooby-Doo at the time.
Anyway, oversaturation of a character KILLS the character. Look at Elmo. When you see them on everything and less and less of the character being the character, it becomes an annoying mascot, not a character. The projects (good ones, anyway) help Pooh be Pooh and not some old woman's sweater.
I like how they've said they're going back to the books for this one (though, which story they're doing I dunno)... though when they were planning Jungle Book 2 they rationalized it by saying "there's more in the Jungle Book we didn't do" only to see them not do it. But with Lassiter in charge, we're guaranteed not to have anything as terrible as JB2 again.