Actually I think there have always been commericals where sometimes you're not sure what exactly they're selling, lol! I think a problem nowadays is advertisers aren't thinking of making the customers FEEL a certain way when thinking of the product. That's the whole point of a commerical, to associate a nice feeling with a product. The attitude now is that nice feelings are cheesy and wimpish, so they avoid it. And I think as a result, commercials aren't as successful.