Welcome to the Muppet Central Forum!
Back to the Rock Season 2
Sesame Street Season 54
The Muppets Mayhem premieres
Bear arrives on Disney+
Sam and Friends Book
muppet maniac
Well-Known Member
- Joined
- Dec 9, 2002
- Messages
- 1,352
- Reaction score
- 452
Here is the press release:
http://www.sesameworkshop.org/aboutus/inside_press.php?contentId=14185573
Nakajima USA Announces Licensing Agreement with Sesame Workshop
Sesame Street Characters Inspire New Fashion Accessories for Tweens and Teens
April 26, 2005 (Los Angeles, Cal.) – Nakajima USA and Sesame Workshop, the nonprofit educational organization behind Sesame Street, announced today that they have signed a license agreement to design and market a collection of fashion accessories for tweens and teens. The new collection will launch for Holiday 2005 and will include trend-right pieces featuring favorite Sesame Street characters including Elmo, Cookie Monster, The Count and Oscar the Grouch. Products will retail between $4 and $40, with a portion of proceeds from their sale going to help fund Sesame Workshop’s educational projects for children at home and around the world.
Nakajima USA currently serves as the U.S. master licensee for the specialty channel for Japan’s Sanrio, famous for its “Hello Kitty®” products, and will unite its unique ability to quickly create thousands of fashionable products over multiple categories along with Sesame Street’s 36-year heritage of educating and delighting children of all ages with characters they know and love. “Sesame Workshop is an ideal partner for Nakajima, marrying Sesame Street’s timeless appeal and popular characters that have a strong emotional connection with our tween and teen consumers with our exceptional product development and distribution capabilities,” said Eric Weber, Nakajima’s US President.
The design direction takes characters that are favored by this market, including Elmo, Cookie Monster, and other teen favorites -- The Count and Oscar the Grouch, and blends their unique personalities with fashion trends. “Elmo-topia” is inspired by Elmo’s love of learning and incorporates world cultures in its designs. The Count’s “Toile…ah…ah…ahhh” collection picks up on his gothic-inspired look, with products featuring Victorian colors like purple and black, scalloped edges and filigree. Oscar the Grouch’s inspired “Trashionista” collection takes on punk and grunge elements like zippers, grommets, metal and recycled chic, and Cookie Monster’s “Me Cookie” assortment includes playful metallics, slouchy shapes and gathered details.
The result includes such unique, expressive items as “Elmo-topia” bohemian hobo bags, a “Toile…ah…ah…ahhh” cell phone case featuring The Count, “Trashionista” camo cuff bracelets courtesy of Oscar, and “Me Cookie” charm keychains with the lovable Cookie Monster.
Liz Kalodner, Executive Vice President and General Manager, Global Consumer Products for Sesame Workshop added, “The collection we are developing with Nakajima USA allows us to keep teens and tweens engaged in the Sesame Street brand. The characters are nostalgic and the styles are modern and trend-right.”
The multi-category collection will launch in October at the Sanrio stores and other chain and independent specialty stores.
Nakajima USA’s Vice President of Marketing, Ewa Martinoff adds, “We look forward to a strong product launch during the Holiday 2005 season, with a powerful new line-up to follow in 2006.”
Sesame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children worldwide by addressing local developmental needs. They create innovative, engaging content that maximizes the educational power of media to help all children reach their highest potential. Sesame Street has won a record-setting 97 Emmy® Awards and is broadcast in over 120 countries. Nakajima USA joins Sesame Workshop’s over 100 licensees.
Nakajima USA is a wholly owned subsidiary of Nakajima KK located in Los Angeles, California. The Company markets and distributes character trend and toy merchandise in the US and select foreign territories to several channels of distribution including 17 Nakajima owned Sanrio stores, 82 Sanrio licensed stores, 18 Sanrio corporate stores and over 3,000 independent specialty stores and chain retailers including Hot Topic, Urban Outfitters and Carlton Card stores. For more information please visit, www.nakajimausa.com.
http://www.sesameworkshop.org/aboutus/inside_press.php?contentId=14185573
Nakajima USA Announces Licensing Agreement with Sesame Workshop
Sesame Street Characters Inspire New Fashion Accessories for Tweens and Teens
April 26, 2005 (Los Angeles, Cal.) – Nakajima USA and Sesame Workshop, the nonprofit educational organization behind Sesame Street, announced today that they have signed a license agreement to design and market a collection of fashion accessories for tweens and teens. The new collection will launch for Holiday 2005 and will include trend-right pieces featuring favorite Sesame Street characters including Elmo, Cookie Monster, The Count and Oscar the Grouch. Products will retail between $4 and $40, with a portion of proceeds from their sale going to help fund Sesame Workshop’s educational projects for children at home and around the world.
Nakajima USA currently serves as the U.S. master licensee for the specialty channel for Japan’s Sanrio, famous for its “Hello Kitty®” products, and will unite its unique ability to quickly create thousands of fashionable products over multiple categories along with Sesame Street’s 36-year heritage of educating and delighting children of all ages with characters they know and love. “Sesame Workshop is an ideal partner for Nakajima, marrying Sesame Street’s timeless appeal and popular characters that have a strong emotional connection with our tween and teen consumers with our exceptional product development and distribution capabilities,” said Eric Weber, Nakajima’s US President.
The design direction takes characters that are favored by this market, including Elmo, Cookie Monster, and other teen favorites -- The Count and Oscar the Grouch, and blends their unique personalities with fashion trends. “Elmo-topia” is inspired by Elmo’s love of learning and incorporates world cultures in its designs. The Count’s “Toile…ah…ah…ahhh” collection picks up on his gothic-inspired look, with products featuring Victorian colors like purple and black, scalloped edges and filigree. Oscar the Grouch’s inspired “Trashionista” collection takes on punk and grunge elements like zippers, grommets, metal and recycled chic, and Cookie Monster’s “Me Cookie” assortment includes playful metallics, slouchy shapes and gathered details.
The result includes such unique, expressive items as “Elmo-topia” bohemian hobo bags, a “Toile…ah…ah…ahhh” cell phone case featuring The Count, “Trashionista” camo cuff bracelets courtesy of Oscar, and “Me Cookie” charm keychains with the lovable Cookie Monster.
Liz Kalodner, Executive Vice President and General Manager, Global Consumer Products for Sesame Workshop added, “The collection we are developing with Nakajima USA allows us to keep teens and tweens engaged in the Sesame Street brand. The characters are nostalgic and the styles are modern and trend-right.”
The multi-category collection will launch in October at the Sanrio stores and other chain and independent specialty stores.
Nakajima USA’s Vice President of Marketing, Ewa Martinoff adds, “We look forward to a strong product launch during the Holiday 2005 season, with a powerful new line-up to follow in 2006.”
Sesame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children worldwide by addressing local developmental needs. They create innovative, engaging content that maximizes the educational power of media to help all children reach their highest potential. Sesame Street has won a record-setting 97 Emmy® Awards and is broadcast in over 120 countries. Nakajima USA joins Sesame Workshop’s over 100 licensees.
Nakajima USA is a wholly owned subsidiary of Nakajima KK located in Los Angeles, California. The Company markets and distributes character trend and toy merchandise in the US and select foreign territories to several channels of distribution including 17 Nakajima owned Sanrio stores, 82 Sanrio licensed stores, 18 Sanrio corporate stores and over 3,000 independent specialty stores and chain retailers including Hot Topic, Urban Outfitters and Carlton Card stores. For more information please visit, www.nakajimausa.com.